Lottbridge Systems Website
About Us Advertise Archives Feedback Privacy Statement

SUBSCRIBE FOR FREE!
If you do not currently receive LSM on a bi-monthly basis, you can easily do so totally free of charge by entering your email address in the box below and clicking the 'Subscribe' button.


Welcome
Ed – Jonathan Burnside

Welcome to volume 1 issue: 7 of LSM. With the Christmas break looming we thought we would include an article from Universal Discount Club (UDC). This club offers its Members genuine discounts from genuine retailers and service providers; ideal for your Christmas shopping. The article may also interest businesses looking for effective ways of promoting themselves at very affordable prices!! Have a read, you will find that what‘s on offer is quite unique in the market place…

Our second article looks at wireless access points (AP’s). These networking devices have become evermore popular and their use is growing not only in the business arena but also on the home front.

Many people are buying this equipment without really thinking about security. In-fact you may already be using wireless AP’s in your organisation or home, if you are, read on because we ask the question ‘how secure is this technology?’

Please keep sending us feedback and letting us know which subjects you would like us to cover.

Universal Discount Club - Cost Effective Business Promotion (Advertisement)
by David Forge ©2004

If you are looking for new ways to promote your business, which are cost effective and also have the potential to drum-up new business, then look no further!

Universal Discounts Ltd is offering a system whereby members of the public can enjoy saving money on their purchases through a network of retailers and service providers who are prepared to offer discounts.

The retailers / service providers have the opportunity to advertise their business on the Universal Discounts website, with a direct link to their own website. Coupled with this is a facility to update, change text, or advertise special offers at any time.

UDC are currently offering a box advertisement which they will colour co-ordinate with your own corporate identity, all for the low price of £99 per annum. As a special introductory offer you get 15 months advertising space for the price of 12 months.

Please visit the website www.universaldiscounts.net which will explain in greater detail the advantages of participating in this rapidly expanding business. UDC are anticipating a vast number of outlets throughout the UK by the end of 2005, with a club membership exceeding 300,000.

The advantages of participating are as follows:

1. A way to generate customers
2. This will generate increased turnover
3. Create greater awareness of your business
4. Exposure of your business through the website and membership directory
5. Low cost advertising for the year
6. For every club member you bring onboard you will receive £2.
7. You will receive a £2 residual payment every year when a club member renews.
8. Exposure to a Global market.

To register your business with UDC or to find out more then please email enquiries@universaldiscounts.net and quote LS1014R.

The greatest benefit to members is having a loyalty card which can be used in a great variety of outlets throughout the country, without the administration costs associated with individual operators.

The benefits for the Club Member are that they can get an immediate discount at point-of-sale, rather than having to wait to redeem points, or wait another 28 days to receive goods!

As this expands through the UK the services of a network of active independent Business Consultants will be required to promote UDC, either on a full or part-time basis with an extremely attractive remuneration package. If you know someone that is looking for a good opportunity please contact us for further details by emailing enquiries@universaldiscounts.net and quote LS1014R.

Wireless Access Points - How Secure are They?
by Jonathan Burnside ©2004

Business Networks
With wireless access points (AP’s) becoming evermore common, companies are urged to prevent users from installing their own wireless AP’s on the network. If they are going to be installed they should be configured correctly to ensure the network remains secure. It has been said that the new wireless technology offers the attacker an unrivalled opportunity but only when the wireless equipment hasn’t been configured properly.

In-order to combat the threat of attacks it is important that firms have up-to-date security policies that reflect the modern mobile world, where the word wireless is becoming more prolific. Such a concern is this new security problem, that it has been advised that your company network should not link to any other company’s network. What is the point of making your own network secure when you have a link to someone else’s network that could have security breeches all over it, especially with the advent of wireless AP’s.

The whole IT industry is concerned about wireless, but it is something they know they need to tackle; it’s not something that will go away. When networks were all completely hardwired, the network was kept within the building; there were only certain points where an attacker could get in. It was at these points with the outside world that the security measures would be employed to the fullest. However, wireless technology means that a wireless AP can be installed resulting in the company network suddenly being extended outside the walls of the building.

Home Networks
Home users are also starting to utilise wireless technology. They use it for sharing ADSL broadband connections so that the entire household can have access to the Internet, to share files and network resources such as printers, scanners etc. Some machines on these home wireless networks are also connected to their employer’s network, therefore creating a security breech that is easy to exploit. Most wireless equipment doesn’t come with any security default, so when installed straight out of the box the equipment acts as a big gateway to potential attackers.

AP’s can be installed with considerable ease, which is one of the reasons they are becoming so commonplace amongst home users. People have such a casual attitude when buying and installing the equipment, they just don’t realise that they are potentially allowing others access to their private information and sometimes their employers.

Where’s it Going!!
Hopefully a security culture will develop around wireless equipment. The IT industry already knows that wireless networks cannot be completely secure but there are measures that can be taken to reduce the risks considerably. There are too many to mention here, but needless to say, the industry will react to these security risks, they have to!

(c) 2004, Lottbridge Systems Ltd
Vol 1, Issue 7: Friday,3rd December 2004